emaIL design & marketing
ALEX + ANI
ART DIRECTION ✶ MARKETING STRATEGY ✶ DEPLOYMENT MANAGEMENT
My role focused on the production and deployment of email and SMS marketing campaigns for an audience of over 2.3 million subscribers, managing twice-daily sends to highly segmented audiences through Klaviyo and Listrak. I designed and built email templates in Figma and Adobe, ensuring brand consistency while optimizing layout and user experience for performance and engagement.
I aligned content with the communication calendar and overall marketing strategy, writing copy for emails, subject lines, preheaders, PDPs, and legal disclaimers. Within Shopify, I supported campaign execution by launching new PDPs for bundles and promotions and organizing PLPs to enhance site navigation and conversion.
I analyzed weekly and quarterly KPIs to refine targeting and improve results, contributing to top-performing campaigns through strategic segmentation. During an email migration, I gained hands-on experience navigating large-scale operational transitions within a major brand environment.
emaIL content & design
MULTIPLE FREELANCE PROJECTS
BRAND CONSISTENCY ✶ VISUAL STORY TELLING ✶ CONVERSION-DRIVEN DESIGN
I design custom-built email campaigns that are packed with personality and rooted in strong brand identity. Through freelance projects, I’ve developed visually compelling emails and newsletters that blend strategic messaging with thoughtful design. It’s rewarding to help brands connect with their audiences in meaningful, memorable ways. My work balances creativity and performance, ensuring every campaign not only looks beautiful but also drives engagement and results.
