Purple Orange
Your business is unique, & your branding should be too. I create ever-lasting brand identities through purposeful, strategic design.
Purple Orange is its own universe of whimsical and fun fiber arts, crafted goods, and hand-made patterns. The goal was to create a cohesive brand identity so Purple Orange could be better recognized at local markets and obtain a strong brand presence across all social platforms. I created a whimsical, artisanal brand experience that welcomes like-minded customers and creates a fun space for the local art community.
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I created a cohesive brand identity by developing elements that are unified across all channels. Consistency builds trust and credibility with consumers, driving long-term success.
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Hand-drawn elements, grainy gradients, and manipulated typography elevates the look of the brand to connect the new generation of crafters.
